Over 200 Million Game Downloads Make Major Impression
BEVERLY HILLS, CA – October 2, 2008 – Act III Licensing proudly announces its selection as the licensing agency for the PlayFirst, Inc.-owned Diner Dash® brand in multiple product categories. PlayFirst is an innovative entertainment company that makes games appealing to everyone and publishes the industry-leading time-management game, Diner Dash (www.DinerDash.com).
“With over 35 million online brand impressions a day, Diner Dash already has a tremendous, active consumer base and built-in awareness, and it is primed for a wide range of game extensions featuring Flo® and her friends,” said Aviva Rosenthal, partner at Act III Licensing. “It’s an entirely new licensing opportunity with a monumental pre-existing major fan base.”
“PlayFirst has led the market in creating lasting and expandable brands,” said Kenny Shea Dinkin, vice-president and creative director of PlayFirst, Inc. “Consumers have made a strong connection to Flo and Diner Dash that will translate beyond games. We’re excited to work with Act III on broadening the influence of this beloved story world and associated characters.”
PlayFirst games, rich in gameplay, story and character, are available on all major platforms, including PC, Mac, mobile, iPhone, handheld and console. Diner Dash is also sold in leading retail outlets.
With Diner Dash as the acknowledged industry leader, the Casual Games Association estimates that more than 200 million people play casual games over the Internet each month with annual global sales of more than $2.5 billion.
Licensing opportunities are currently available in a wide range of categories, including electronic hand-held games, DVD games, toys, board games, novelty publishing, Vegas-style gaming and lottery scratchers. Music, colorful graphics and “storyline” are already in place to translate into these products. PlayFirst may include publicity and marketing support for licensees on its popular website www.PlayFirst.com as well as www.DinerDash.com.
About Act III Licensing (www.ActIIILicensing.com) - Act III Licensing is a licensing and brand-building company representing publishing, brands, personalities and entertainment properties with the goal of enhancing and expanding brand awareness through high-quality products and creating lucrative new revenue streams. Act III Licensing is one of the latest business enterprises founded by legendary producer Norman Lear and through its affiliation with sister entertainment/ media enterprises Concord Music Group, Village Roadshow and Act III Productions, Act III Licensing is positioned to offer unique services and industry access in addition to its licensing practice.
About PlayFirst, Inc. (www.playfirst.com) - PlayFirst is an innovative entertainment company that makes games appealing to everyone. PlayFirst creates engaging story worlds that capture the imagination and makes those experiences available everywhere consumers want to play. PlayFirst teams create outstanding games, then bring those games to life across popular platforms worldwide, including PC, Mac, mobile, iPhone, handheld, and console. The company’s portfolio includes world-renowned titles, such as Diner Dash®, Wedding Dash®, Chocolatier®, and Dream Chronicles®. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.