Casual Game Leader Impresses with Hundreds of Millions of Impressions

BEVERLY HILLS, CA – August 5, 2008 – The world’s leading developer of casual games, Oberon Media, has appointed ACT III Licensing as its licensing agency to build on its tremendously popular Dream Day casual game franchise, Dream Day Wedding, Dream Day Honeymoon and Dream Day First Home.

“With over 50 million downloads and over 100 million game impressions, the Dream Day series has become a unique phenomenon with a loyal and dedicated fan base primarily appealing to women gamers who love all things wedding and romance”, said Aviva Rosenthal, Partner at ACT III Licensing. “Gamers get to help make key decisions on the character’s big day while playing a challenging seek-and-find puzzle game that extends perfectly into other gaming formats.”

Oberon Media, through its I-play publishing division, is the world’s leading multi-platform publisher and developer of casual games. The Oberon Game Center platform is the industry standard and has been adopted by many leading corporations, including Microsoft, Comcast, Sprint, AT&T, Verizon, Electronic Art, France’s Telecom and others.

Casual games are a $2.25 billion a year business with an impressive 20% annual growth rate and over 200 million people playing each month over the internet. They can be downloaded from hundreds of internet portals or purchased at retail in Target, Best Buy, Wal-Mart, GameStop and many others.

“As mass-market consumers continue to switch from television to other, more interactive forms of entertainment, casual games are leading the way,” said Don Ryan, chief operating officer of Oberon Media, and head of I-play. “The massive appeal of the Dream Day series is a perfect example of the kind of fun, accessible, content that is helping drive this sea change in how people spend their leisure time.”

Following in the footsteps of the blockbuster success of the original Dream Day Wedding, Honeymoon and First Home is the newly released Dream Day: Married in Manhattan, which introduces its devoted fans to two brand new, very different couples who need the assistance of the game players to realize their “dream day” in exciting New York City.

Brilliant graphics and romantic story lines make for an easy and natural transition into licensing and make the Dream Day series unique, urging its millions of fans to fall in love all over again.

Categories available for licensing are electronic games, DVD games, puzzles, novelty publishing, lottery scratchers and Vegas-style gaming.

About I-play (www.iplay.com) - I-play is the world’s leading multi-platform casual games publisher. With powerful franchises and massive distribution across PC, Mobile, and Interactive TV, I-play content reaches global consumers across the three most popular entertainment screens, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play’s PC publishing division (formerly known as Oberon Games) is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Zeeby’s Awards 2007 Game of the Year, Agatha Christie: Death on the Nile. I-play’s mobile division has delivered some of the biggest selling franchises in the mobile space, including the world’s #1 best-selling racing franchise The Fast & the Furious series, based on the blockbuster movies. I-play’s interactive TV group (formerly PixelPlay) creates and distributes games featuring many top brands including Centipede™, Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. Headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland, I-play is the publishing division of Oberon Media, Inc.

About Oberon Media (www.oberon-media.com) - Oberon Media, the world’s leading multi-platform casual games company is the first company to deliver global, integrated casual-games solutions across online, mobile and interactive TV platforms, following its acquisitions of I-play and PixelPlay, respective leaders in the mobile games and iTV casual games markets. The Oberon Game Center platform is the industry standard and has been adopted by some of the world’s largest corporations including Microsoft, Comcast, Verizon, Electronic Arts, MySpace, France Telecom and NHN. The platform combines casual-game content, merchandizing and features to fulfill each partner’s specific needs. Oberon Media’s publishing arm works with the industry’s best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages across online, mobile, console and iTV platforms. Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.