TOYS SPRING OFF THE PAGES FROM KAREN KATZ’ BELOVED CHILDREN’S BOOKS

Prestige Toy Signs Licensing Deal with Renowned Children’s Author Karen Katz

BEVERLY HILLS, CA – March 19, 2009 - Act III Licensing announces today Prestige Toy as a toy licensee for children’s book author Karen Katz. Katz has written and illustrated over 40 titles and sold millions of books worldwide. Her best sellers include “Where is Baby’s Belly Button?,” “Counting Kisses” and “Toes, Ears & Nose!” Her books appear on numerous “Best of” lists including being featured on “Oprah” as one of her favorite books and in this year’s Child Magazine list of the 50 Best Books.

Prestige Toy is a leader of fine plush toys and baby gifts. “We are very excited to have the opportunity to create an interactive and educational toy line based on the amazing works of Karen Katz,” said Bob Gershin, President of Prestige Toy. “We are very pleased to be part of this program and know that the tie in between Karen Katz books and Prestige Toys will be a win win for the retailer and for the consumer.”

Product will hit retail shelves starting in Fall 2009. The line consists of soft and/or plush baby toys, activity doll, hand and finger puppets, baby cuddlers and ring rattles. The toys will be aimed at specialty, book stores and catalog.

“I have always admired the amazing and high quality toys from Prestige Toy,” said Karen Katz. “I am excited to see my book designs translated into an educational and yet very cuddly line of toys. I think babies will love them!”

About Karen Katz (www.karenkatz.com) - Karen Katz is the much heralded, best-selling children’s book author and illustrator creating over 30 titles aimed at 0-3-years-old with sales in the millions of copies. Her vivid colorations and her creative utilization of patterns such as gingham, polka dots, flowers and hearts have popularized her work as a “must-have” on every baby’s shelf. Karen Katz is the winner of numerous awards and industry accolades and two of her books were featured on Oprah and the Oprah.com Web Site as one of her “Favorite Books.” Karen Katz books are currently featured at Wal-Mart, Target, Barnes & Noble, Borders, Waldenbooks, Babies R Us, Kohls, Pottery Barn Kids, Marshall’s, Kay Bee Toys, T.J. Maxx, as well as thousands of independent and specialty book stores domestically and internationally. Karen Katz books have international appeal and have been translated and published in Spanish, German, Italian Korean, Chinese, Japanese and Hebrew.

About Prestige Toy Corporation (www.prestigetoy.com) - Founded in 1983, New York-based Prestige Toy Corporation is a leading manufacturer of fine plush toys and baby gifts. With their unique designs and brands, Prestige Toy provides the Children’s Market with innovative, cute and cuddly products and continues to be a leader in the business.