ACT III LICENSING TEAMS UP WITH AG ADRIANO GOLDSCHMIED TO HOST EXCLUSIVE RAY CHARLES FIRST LISTEN AND SHOPPING EXPERIENCE

BEVERLY HILLS, CA – October 21, 2010 – To commemorate Ray Charles’ 80th birthday and the highly anticipated release of Rare Genius: The Undiscovered Masters, Act III Licensing and AG Adriano Goldschmied have partnered to host a celebration dedicated to the iconic American artist and the discovery of this remarkable, previously unreleased collection featuring a never-before-heard Ray Charles / Johnny Cash duet. Act III Licensing brokered the retail collaboration with clients Concord Music Group and The Ray Charles Foundation along with tee-shirt licensee Friend or Foe.

Select AG store locations will be displaying treasured Ray Charles memorabilia, as well as selling a special bundle package which includes an exclusive one-of-a-kind Ray Charles t-shirt by Friend or Foe, a limited edition AG denim tote bag, an exclusive quote booklet celebrating the life, music and thoughts of Ray Charles, a free MP3 download of a rare Ray Charles track and a copy of the album Rare Genius: The Undiscovered Masters. In addition, all AG locations will be participating in a special pre-release listening event in which customers can shop AG’s extensive collection of denim and get a first listen to one of the year’s most anticipated albums. On October 21st customers of AG’s Soho location will be treated to drinks and hors d’oeuvres while participating in this one-of-a-kind listening and shopping experience.

For more information please contact:

Act III Licensing Aviva Rosenthal aviva@actiii.com (310)385-4018

AG Adriano Goldschmied Alissa Friedman AlissaF@AGJeans.com (323)564-2100 x289

Concord Music Group Joel Amsterdam joel.amsterdam@concordmusicgroup.com (310)385-4206