Act III Licensing Proudly Announces Latest Additions to Iconic Program

BEVERLY HILLS, CA – April 15, 2010 – Act III Licensing announced today two new agreements on behalf of its client, Sunkist Growers. Sunkist, a major worldwide industry leader in food and beverage licensing, recently selected Act III Licensing as its Agent to enhance Sunkist’s fresh and healthy brand into quality non-foods categories.

Omega Products, Inc., owned by Greenfield Worldwide, has launched a line of Sunkist branded juicers, blenders and food processors. The initial line was recently unveiled at the most recent International Home + Housewares Show held in Chicago, IL. Product will appear in specialty, mid-tier and mass markets in the Fall.

“The acquisition of Omega Products in 2009 catapulted us into the forefront of the health and wellness sector,” says Neal Asbury, President of Greenfield World Trade. “Sunkist has provided quality fresh food products for over 100 years. We are very excited to have partnered with Sunkist, a name synonymous with a healthy lifestyle, to promote our health and wellness appliances.”

C-Life Group has introduced a line of retro-Sunkist Tee shirts for men and juniors. The tees will launch this summer at JCPenney and other retailers. The line features vintage Sunkist fruit crate logos representative of the rich tradition in the 100-year history of Sunkist.

The Sunkist brand is a natural fit for product categories ranging from housewares, home décor, outdoor, beachware, stationery and accessories.

About Sunkist Growers

Sunkist® is a not-for-profit marketing cooperative entirely owned by and operated for the California and Arizona citrus growers who make up its membership. Sunkist is the oldest continually operating citrus cooperative in America and the largest marketing cooperative in the world’s fruit and vegetable industry.

The Sunkist® name is your assurance of premium quality and taste satisfaction. Since 1893, people have trusted generations of our growers to deliver the essential goodness of Mother Nature’s best citrus. Sunkist has developed the most diversified citrus marketing and processing operation in the world, and has created a multi-million dollar international market for fresh citrus and citrus products from California and Arizona. Over the years, Sunkist has built an organization — and a trademark — known and respected throughout the world.

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