Elliot Steinberg is considered a leading pioneer in the licensing industry with broad experience spanning more than four decades. As founder and president of Aviva Enterprises, which became a leading, cutting-edge gift and toy entity, he negotiated rights to the leading licensed icons, including Peanuts, Star Wars, Star Trek, Cabbage Patch Kids, My Little Pony, E.T., Walt Disney, Time-Warner, Strawberry Shortcake, NFL, MLB, NBA, NHL, Collegiate, etc. for a very broad range of product categories. Elliot has extensive experience in all aspects of the licensing spectrum, from product design and creation to sourcing, manufacturing and marketing. His experience included the global market, since most of his rights were on a worldwide, exclusive basis for all channels of distribution.

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